Itssomething that can’t be dismissed that most people don’t act rational when making decisions on what to consume or even expenditure. Infact it might be correct to argue that decision makers only act rational when they are on the extreme”all they have is almost deleted”. Fashion being a major hindrance to rationality just like prefernces and individual tastes dorminating our choices it wpild be unwise to claim that you are a rational person as a consumer and spender.
Though throughout time we have seen economists,philosophers and great thinkers try to convince us of rational behaviour im not seeing it at work. Basically one can argue that greed and rational behaviour are one in the same basing this on human behaviour with regards to wealth.